South Dakota State University Athletics
SDSU, UNDER ARMOUR EXTEND PARTNERSHIP
9/13/2024 1:30:00 PM | General
South Dakota State Athletics and Under Armour have agreed to a five-year extension of their longstanding partnership. Fulfillment of the new contract will be administered in part by Game One, which is one of the largest and fastest-growing sports equipment and apparel suppliers in the country.
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"The Under Armour brand has become synonymous with Jackrabbit Athletics over the years and we are pleased to be able to extend our partnership through 2029," SDSU Director of Athletics Justin Sell said. "Including Game One in this partnership will be another game-changer for SDSU Athletics — and most importantly, our student-athletes."
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Under Armour has served as the official outfitter of Jackrabbit Athletics since July 2012. As part of the extended agreement, Under Armour will continue to provide uniforms, training gear and apparel for all 19 Jackrabbit sports.
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"We are thrilled to continue our partnership with South Dakota State," said President of Game One Pat Weber. "Our sales and service team appreciates the Jackrabbits' administration and coaches that we consider teammates, as we share similar core values towards providing an elite student-athlete experience. What a great opportunity to continuing our partnership with Under Armour, while serving and celebrating these talented student-athletes, quality coaches and beautiful campus."
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About Under Armour
Based in Baltimore, Under Armour is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better. For more on Under Armour, visit http://about.underarmour.com.
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About Game One
Game One is a one-stop shop distributor for premium athletic uniforms, apparel, and more. Game One serves a loyal customer base of over 125 colleges and universities nationally.Â
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"The Under Armour brand has become synonymous with Jackrabbit Athletics over the years and we are pleased to be able to extend our partnership through 2029," SDSU Director of Athletics Justin Sell said. "Including Game One in this partnership will be another game-changer for SDSU Athletics — and most importantly, our student-athletes."
Â
Under Armour has served as the official outfitter of Jackrabbit Athletics since July 2012. As part of the extended agreement, Under Armour will continue to provide uniforms, training gear and apparel for all 19 Jackrabbit sports.
Â
"We are thrilled to continue our partnership with South Dakota State," said President of Game One Pat Weber. "Our sales and service team appreciates the Jackrabbits' administration and coaches that we consider teammates, as we share similar core values towards providing an elite student-athlete experience. What a great opportunity to continuing our partnership with Under Armour, while serving and celebrating these talented student-athletes, quality coaches and beautiful campus."
Â
About Under Armour
Based in Baltimore, Under Armour is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better. For more on Under Armour, visit http://about.underarmour.com.
Â
About Game One
Game One is a one-stop shop distributor for premium athletic uniforms, apparel, and more. Game One serves a loyal customer base of over 125 colleges and universities nationally.Â
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